REDDIT INTRODUCES AI-POWERED KEYWORD TARGETING FEATURES (2 MINUTE READ)
13 days ago
Reddit's new Keyword Targeting feature can drive 30% higher conversion volumes by placing ads in specific conversations according to the platform. Reddit has also introduced AI-powered Dynamic Audience Expansion, which could reduce Cost Per Action by 30%, and multi-placement optimization to improve
Google has launched the latest version of its “Frightgeist” Halloween search trends mini-site. It provides up-to-date listings of all of the top Halloween trends by US state based on Google Search activity. The listings include kids costume trends, make-up searches, food trends, and dog costumes.
WHERE TO PUT YOUR LOGO (3 MINUTE READ)
13 days ago
Traditional logo placements, such as billboards, often miss opportunities to tell a brand's story in a more interesting and subtle way. Bitdefender and CrowdStrike, for instance, placed their logos on Formula 1 car halos to symbolize protection, while Brex sponsored hotel key cards at SXSW to stay t
WILL AI AGENTS KILL ADVERTISEMENTS? YES, YES, NO, AND YES (4 MINUTE READ)
13 days ago
AI agents will transform the internet by handling tasks for users and filtering out ads. Premium AI agents will eliminate ads entirely, while freemium models will include more personalized advertisements. Advertisers will need to shift from traditional ads to offering discounts and special deals tai
MIRO'S PRICING PAGE EVOLUTION (3 MINUTE READ)
13 days ago
Miro has repeatedly updated its pricing page over the past 18 months, refining positioning and user alignment without changing prices. Key adjustments included tailoring plan descriptions to user profiles, testing call-to-actions like "Buy Business" over "Try it Free," and reintroducing free trials
WHAT THE LINKEDIN DEBATE OVER A HOCKEYSTACK REPORT SAYS ABOUT B2B MARKETING (2 MINUTE READ)
13 days ago
A HockeyStack report shows B2B SaaS deals require around 266 touchpoints, sparking debate between attribution vs. brand-focused marketers.
CATEGORY DESIGN TIP: DON'T DISRUPT—DESIGN (2 MINUTE READ)
13 days ago
Why “disrupting” yourself can sink your business.
6 MARKETING PODCASTS YOU NEED ON YOUR “TO LISTEN” LIST (1 MINUTE READ)
13 days ago
This list of podcasts includes StoryBrand's Marketing Made Simple, Target Internet's The Digital Marketing Podcast, and The Marketing Meetup.
Canary is an open-source, self-hostable search engine that offers both a core server and web components for building a search bar for your application.
Mitata is a benchmark tooling library for JavaScript and C++ that offers accurate timing down to picoseconds, helpful visualizations, and features like automatic garbage collection and argument handling for benchmarks.
$2 H100S: HOW THE GPU BUBBLE BURST (23 MINUTE READ)
13 days ago
The price of H100 GPUs has plummeted from $8/hour to under $2/hour in just a year. This is due to the resales of reserved compute, the rise of open-source models for fine-tuning, and a decline in the number of companies developing new foundation models.
BUG, $50,000+ IN BOUNTIES, HOW ZENDESK INTENTIONALLY LEFT A BACKDOOR IN HUNDREDS OF FORTUNE 500 COMPANIES (11 MINUTE READ)
13 days ago
A 15-year-old bug hunter discovered a vulnerability in Zendesk's email collaboration feature that allowed attackers to access customer support tickets from any company using the service. This exploit was initially dismissed by Zendesk's bug bounty program as 'out of scope,' but subsequent public dis
NODE.JS, PIPES, AND DISAPPEARING BYTES (5 MINUTE READ)
13 days ago
Piping large amounts of JSON data from a Node.js command to another command results in truncated output. The issue stems from the asynchronous nature of Node.js's `process.stdout.write` when writing to a pipe on POSIX systems. When the pipe buffer is full, `process.stdout.write` returns false, and f
THE INTERACTIVE GUIDE TO RENDERING IN REACT (15 MINUTE READ)
13 days ago
React re-renders a component only when its state changes, triggered by an event handler that modifies the state using useState's updater function. It handles multiple updates within an event handler by batching them, applying only the result of the last invocation. StrictMode is a development mode t
CAREER PRINCIPLES THAT GOT ME TO DIRECTOR AT GOOGLE (10 MINUTE READ)
13 days ago
A former Google director shares three career principles that helped her achieve five promotions in ten years: Glue, Grit, and Friction. Glue refers to the less glamorous tasks that are vital for team success but might not be directly promotable. Grit is a commitment to pursuing long-term goals despi
WRITE DOWN THE PLAN (2 MINUTE READ)
13 days ago
Writing down plans is a simple yet powerful habit that can help one's career. It forces better thinking and clarity, builds alignment amongst teams, and increases visibility.
LESSONS FROM PLAIN TEXT (10 MINUTE READ)
13 days ago
Plain text is more complex than it seems on the surface. For example, tabs and spaces differences can cause inconsistencies during collaboration. Soft-wrapping text is better for improved readability and compatibility.
VSCODE WEB VISUAL EDITOR (GITHUB REPO)
13 days ago
This is a Visual Studio Code extension for visually editing HTML files in real time. It has features like element selection, zoom, and alignment.
HOW GENAI WILL IMPACT DATA ENGINEERING (11 MINUTE READ)
13 days ago
Generative AI is a fundamental shift that will push data engineers to merge with data analysts to focus on business needs and merge with software engineers to own online systems end-to-end. Current data engineers should try to get ahead by incorporating LLMs into their workflows, exploring AI infras
DESIGNING A FAST CONCURRENT HASH TABLE (17 MINUTE READ)
13 days ago
Papaya is a fast and concurrent hash table for Rust. It uses a novel approach to address the challenges of lock-free design, including using a metadata table for cache efficiency and a probabilistic approach to resizing. It also uses various memory reclamation strategies to be faster than other conc
ZERO-LATENCY SQLITE STORAGE IN EVERY DURABLE OBJECT (5 MINUTE READ)
13 days ago
Cloudflare's Durable Object platform has been upgraded to use SQLite for relational storage, allowing for zero-latency data access by co-locating application logic with the data on the same physical host.
WORKING FROM HOME IS POWERING PRODUCTIVITY (10 MINUTE READ)
13 days ago
Working from home is expected to boost economic growth through increased labor supply, more efficient use of capital, and improved productivity.
EVERY BUG/QUIRK OF THE WINDOWS RESOURCE COMPILER (RC.EXE), PROBABLY (2 HOUR READ)
13 days ago
This blog post details numerous, often baffling, bugs and quirks of the Windows resource compiler (rc.exe).
INLINE SCOPE FOR CSS (3 MINUTE READ)
13 days ago
The @scope rule in CSS allows developers to directly attach styles to HTML elements, limiting the scope of the CSS to the children of the targeted DOM node.
VAULT 1.18 INTRODUCES SUPPORT FOR IPV6 AND CMPV2 WHILE IMPROVING SECURITY TEAM USER EXPERIENCE (4 MINUTE READ)
13 days ago
HashiCorp Vault 1.18 introduces significant features including support for IPv6, CMPv2 PKI for 5G compliance, and enhanced user experiences for security teams with UI improvements. The update also enhances high availability with adaptive overload protection and enables automatic password rotation fo