WHERE TO PUT YOUR LOGO (3 MINUTE READ)
13 days ago
Traditional logo placements, such as billboards, often miss opportunities to tell a brand's story in a more interesting and subtle way. Bitdefender and CrowdStrike, for instance, placed their logos on Formula 1 car halos to symbolize protection, while Brex sponsored hotel key cards at SXSW to stay t
WILL AI AGENTS KILL ADVERTISEMENTS? YES, YES, NO, AND YES (4 MINUTE READ)
13 days ago
AI agents will transform the internet by handling tasks for users and filtering out ads. Premium AI agents will eliminate ads entirely, while freemium models will include more personalized advertisements. Advertisers will need to shift from traditional ads to offering discounts and special deals tai
MIRO'S PRICING PAGE EVOLUTION (3 MINUTE READ)
13 days ago
Miro has repeatedly updated its pricing page over the past 18 months, refining positioning and user alignment without changing prices. Key adjustments included tailoring plan descriptions to user profiles, testing call-to-actions like 'Buy Business' over 'Try it Free,' and reintroducing free trials
WHAT THE LINKEDIN DEBATE OVER A HOCKEYSTACK REPORT SAYS ABOUT B2B MARKETING (2 MINUTE READ)
13 days ago
A HockeyStack report shows B2B SaaS deals require around 266 touchpoints, sparking debate between attribution vs. brand-focused marketers.
CATEGORY DESIGN TIP: DON'T DISRUPT—DESIGN (2 MINUTE READ)
13 days ago
Why “disrupting” yourself can sink your business.
6 MARKETING PODCASTS YOU NEED ON YOUR “TO LISTEN” LIST (1 MINUTE READ)
13 days ago
This list of podcasts includes StoryBrand's Marketing Made Simple, Target Internet's The Digital Marketing Podcast, and The Marketing Meetup.
BRAND-CENTRIC AI: FIND OUT HOW YOU CAN TURN 1 AD INTO 10,000 WHILE STAYING PERFECTLY ON-BRAND (SPONSOR)
13 days ago
What if you could say goodbye to design bottlenecks, without hurting your brand? Join a panel of experts from Creatopy to learn: ️⚡️ How anyone on your team—designers, marketers, HR, sales—can generate on-brand ads with AI-driven workflows. ️⚡️ How you can produce high volumes of ads quickly with Cr
HOW HAVE SOCIAL MEDIA ALGORITHMS CHANGED THE WAY WE INTERACT? (7 MINUTE READ)
13 days ago
Social media algorithms shape how speech is shared by amplifying or suppressing content, often prioritizing controversial posts that drive engagement. This algorithmic control distorts public discourse, making visibility dependent on platform mechanics rather than the value of ideas. As a result, so
THE INFLUENCER SIZE THAT DELIVERS BEST ROI (2 MINUTE READ)
13 days ago
Micro-influencers with up to 50K followers deliver the best ROI for brands. Smaller influencers, especially those with fewer than 10K followers, post sponsored content 67% more frequently than influencers with over 1M followers. Brands with limited budgets find micro-influencers attractive due to th
HOW TO PRICE YOUR PRODUCT: MISTAKES YOU CAN'T AFFORD TO MAKE (7 MINUTE READ)
13 days ago
When pricing your product, focus on the value you offer rather than relying on formulas. Many companies guess their prices, with 85% lacking a strategic approach. Value-based pricing aligns your price with the economic benefits delivered, such as time savings or cost reductions. Avoid pricing too lo
UNLOCK REVENUE GROWTH WITH ZERO-PARTY DATA (1 MINUTE READ)
13 days ago
This post critiques the common claim that email marketing can deliver a 30% revenue increase through tactics like pop-ups and frequent campaigns. It stresses the importance of leveraging zero-party data. Instead of merely collecting contact details, brands should ask targeted questions about custome
REDDIT INTRODUCES AI-POWERED KEYWORD TARGETING FEATURES (2 MINUTE READ)
13 days ago
Reddit's new Keyword Targeting feature can drive 30% higher conversion volumes by placing ads in specific conversations according to the platform. Reddit has also introduced AI-powered Dynamic Audience Expansion, which could reduce Cost Per Action by 30%, and multi-placement optimization to improve
Google has launched the latest version of its “Frightgeist” Halloween search trends mini-site. It provides up-to-date listings of all of the top Halloween trends by US state based on Google Search activity. The listings include kids costume trends, make-up searches, food trends, and dog costumes.
WHERE TO PUT YOUR LOGO (3 MINUTE READ)
13 days ago
Traditional logo placements, such as billboards, often miss opportunities to tell a brand's story in a more interesting and subtle way. Bitdefender and CrowdStrike, for instance, placed their logos on Formula 1 car halos to symbolize protection, while Brex sponsored hotel key cards at SXSW to stay t
WILL AI AGENTS KILL ADVERTISEMENTS? YES, YES, NO, AND YES (4 MINUTE READ)
13 days ago
AI agents will transform the internet by handling tasks for users and filtering out ads. Premium AI agents will eliminate ads entirely, while freemium models will include more personalized advertisements. Advertisers will need to shift from traditional ads to offering discounts and special deals tai
MIRO'S PRICING PAGE EVOLUTION (3 MINUTE READ)
13 days ago
Miro has repeatedly updated its pricing page over the past 18 months, refining positioning and user alignment without changing prices. Key adjustments included tailoring plan descriptions to user profiles, testing call-to-actions like "Buy Business" over "Try it Free," and reintroducing free trials
WHAT THE LINKEDIN DEBATE OVER A HOCKEYSTACK REPORT SAYS ABOUT B2B MARKETING (2 MINUTE READ)
13 days ago
A HockeyStack report shows B2B SaaS deals require around 266 touchpoints, sparking debate between attribution vs. brand-focused marketers.
CATEGORY DESIGN TIP: DON'T DISRUPT—DESIGN (2 MINUTE READ)
13 days ago
Why “disrupting” yourself can sink your business.
6 MARKETING PODCASTS YOU NEED ON YOUR “TO LISTEN” LIST (1 MINUTE READ)
13 days ago
This list of podcasts includes StoryBrand's Marketing Made Simple, Target Internet's The Digital Marketing Podcast, and The Marketing Meetup.
Canary is an open-source, self-hostable search engine that offers both a core server and web components for building a search bar for your application.
Mitata is a benchmark tooling library for JavaScript and C++ that offers accurate timing down to picoseconds, helpful visualizations, and features like automatic garbage collection and argument handling for benchmarks.
$2 H100S: HOW THE GPU BUBBLE BURST (23 MINUTE READ)
13 days ago
The price of H100 GPUs has plummeted from $8/hour to under $2/hour in just a year. This is due to the resales of reserved compute, the rise of open-source models for fine-tuning, and a decline in the number of companies developing new foundation models.
BUG, $50,000+ IN BOUNTIES, HOW ZENDESK INTENTIONALLY LEFT A BACKDOOR IN HUNDREDS OF FORTUNE 500 COMPANIES (11 MINUTE READ)
13 days ago
A 15-year-old bug hunter discovered a vulnerability in Zendesk's email collaboration feature that allowed attackers to access customer support tickets from any company using the service. This exploit was initially dismissed by Zendesk's bug bounty program as 'out of scope,' but subsequent public dis
NODE.JS, PIPES, AND DISAPPEARING BYTES (5 MINUTE READ)
13 days ago
Piping large amounts of JSON data from a Node.js command to another command results in truncated output. The issue stems from the asynchronous nature of Node.js's `process.stdout.write` when writing to a pipe on POSIX systems. When the pipe buffer is full, `process.stdout.write` returns false, and f
THE INTERACTIVE GUIDE TO RENDERING IN REACT (15 MINUTE READ)
13 days ago
React re-renders a component only when its state changes, triggered by an event handler that modifies the state using useState's updater function. It handles multiple updates within an event handler by batching them, applying only the result of the last invocation. StrictMode is a development mode t