REPORT LOOKS AT THE LATEST TRENDS AND CHALLENGES IN CREATOR MARKETING
11 days ago
74% of brands, driven by the need for creative short-form video content, are increasing their investment in creator marketing this year. Those who spend over $1M annually on creator marketing report that it's their highest ROI tactic. However, challenges remain in measuring results and finding the r
WHY CREATIVE STRATEGISTS ARE NOW THE HOTTEST JOB IN MARKETING
11 days ago
Creative strategists are increasingly crucial in performance marketing due to the impact of privacy measures and AI-driven ad algorithms on advertising approaches. With social ad spending reaching $247 billion, creative quality has become the key driver of ROI, making strategists essential in connec
PLAN YOUR 2025 GTM STRATEGY ON ONE SLIDE
11 days ago
Companies face challenges such as ensuring product-market alignment, targeting new personas effectively, and clarifying investment priorities to prevent resource misallocation. This post presents an eight-question framework to tackle these issues that focuses on growth opportunities, product value,
THE DNA OF A GREAT PRICING PAGE
11 days ago
A transparent pricing page is key for customer decision-making, especially for younger generations who seek clear and accessible information. Companies should present prices openly with a simple structure that highlights value metrics, easy-to-understand pricing, and prominent CTAs above the fold. I
ADOBE MAX 2024: ALL THE MAJOR ANNOUNCEMENTS AROUND DESIGN AND AI
11 days ago
Adobe launched its Firefly Video Model at Max 2024, integrating AI video creation tools into Premiere Pro and making it easier to extend footage. Frame.io received its biggest update since 2015, with new features to simplify collaboration. New AI-powered features in Photoshop and other Creative Clou
IMPROVE YOUR GOOGLE ADS QUALITY SCORE
11 days ago
To improve your Google Ads Quality Score, refine your keyword selection to match user intent, as specific keywords yield better relevance. Ensure that your ad copy aligns closely with user searches to enhance CTRs. Optimize landing pages to be relevant, fast-loading, and mobile-friendly for a positi
HOW SEO CAN CAPTURE DEMAND YOU CREATE ELSEWHERE
11 days ago
Demand generation sparks interest in products people don't initially want, but it can be costly. Businesses can stretch their marketing budgets by using SEO to make products easily searchable with clear, memorable names, ensuring they dominate search results and track data to assess effectiveness. G
THIRD-PARTY COOKIES ARE CRUMBLING. WHAT'S A MARKETER TO DO?
11 days ago
With third-party cookies not being a reliable tool in the long-term, digital advertisers face a new challenge in how they track and target users. Companies like Amazon can rely on first-party cookies, while smaller businesses may find precise targeting more difficult. Google's Privacy Sandbox offers
Adobe Unveils Firefly Video Model
11 days ago
Adobe has launched a new Firefly Video Model (beta) at its Adobe MAX conference. This generative AI model, designed for video creation, is safe for commercial use and expands Adobe’s AI offerings, which already include image, vector, and design models. The Firefly models, integrated into popular too
Google, Kairos Partner for Nuclear Power
11 days ago
Kairos Power and Google have partnered to deploy 500 MW of advanced nuclear energy by 2035. This agreement marks the first corporate deal for multiple reactor projects in the U.S. Kairos will build and operate nuclear plants, selling electricity to Google data centers under Power Purchase Agreements
Microsoft AI VP Moves to OpenAI
11 days ago
Sebastien Bubeck, a prominent AI researcher and Vice President at Microsoft, is leaving to join OpenAI. Bubeck played a crucial role in Microsoft's development of small language models. A Microsoft spokesperson confirmed his departure, stating that Bubeck will continue working on artificial general
Dario Amodei Advocates for AI Good
11 days ago
Dario Amodei, CEO of Anthropic, argues that while AI presents significant risks, it also holds radical potential for improving human life. He outlines five key areas where AI could have transformative positive effects: biology and health, neuroscience and mental well-being, economic development and
9 Crucial Technologies for the Europa Clipper Mission
11 days ago
Europa is slightly smaller than Earth’s own moon and is one of the most fascinating and mysterious objects in the solar system. One of Jupiter’s four Galilean moons, Europa’s crust is a largely crater-free shell of ice, somewhere between tens and more than a hundred kilometers thick. Crisscrossed wi
9 Crucial Technologies for the Europa Clipper Mission
11 days ago
Europa is slightly smaller than Earth’s own moon and is one of the most fascinating and mysterious objects in the solar system. One of Jupiter’s four Galilean moons, Europa’s crust is a largely crater-free shell of ice, somewhere between tens and more than a hundred kilometers thick. Crisscrossed wi
9 Crucial Technologies for the Europa Clipper Mission
11 days ago
Europa is slightly smaller than Earth’s own moon and is one of the most fascinating and mysterious objects in the solar system. One of Jupiter’s four Galilean moons, Europa’s crust is a largely crater-free shell of ice, somewhere between tens and more than a hundred kilometers thick. Crisscrossed wi
9 Crucial Technologies for the Europa Clipper Mission
11 days ago
Europa is slightly smaller than Earth’s own moon and is one of the most fascinating and mysterious objects in the solar system. One of Jupiter’s four Galilean moons, Europa’s crust is a largely crater-free shell of ice, somewhere between tens and more than a hundred kilometers thick. Crisscrossed wi
OpenAI unveils secret meta prompt — and it's very different from Anthropic's approach (8 minute read)
11 days ago
OpenAI has revealed the meta-prompt for its new o1 model family to help developers improve and fine-tune their products. Meta-prompts are used to instruct models to create good prompts based on user task descriptions or to improve existing prompts. This article looks at both OpenAI and Anthropic's a
Adobe's AI video model is here, and it's already inside Premiere Pro (4 minute read)
11 days ago
Adobe's Firefly Video Model has launched across a handful of new tools.
Ask HN: Solopreneurs, how did you come up with your idea? (Hacker News thread)
11 days ago
Look to solve real problems rather than trying to come up with ideas.
Boring tech is stifling improvement (3 minute read)
11 days ago
While boring tech may be useful, relying on it too much can suck the fun out of work, chill innovation, and cause stagnation.
TikTok lays off hundreds of staff — to replace them with AI (2 minute read)
11 days ago
Around 500 TikTok employees in Malaysia are being laid off as the company shifts towards AI-powered content moderation.
Google backs new nuclear plants to power AI (4 minute read)
11 days ago
Big Tech companies are increasingly investing into nuclear power. Google has committed to buying power generated by seven nuclear-power reactors to be built by Kairos Power. The project aims to add 500 megawatts of nuclear power starting at the end of the decade. The project site (or sites) have yet
Is anyone here becoming a bit too dependent on LLMs? (Reddit thread)
11 days ago
Some developers feel that using large language models is causing them to lose some of their programming skills, but this might not be a bad thing.
Scientists use human stem cells to restore a monkey's vision (2 minute read)
11 days ago
Scientists successfully used human stem cells to patch a hole in a monkey's retina, restoring the primate's vision. Macular holes, a condition associated with aging, cause vision to blur and decline over time. Current fixes for the condition come at the cost of a loss of peripheral vision as they in
Solar-powered desalination system requires no extra batteries (7 minute read)
11 days ago
MIT engineers have built a solar-powered desalination system that removes salt from water at a pace that closely follows changes in solar energy. It automatically adjusts to any sudden variation in sunlight, maximizing the utility of solar energy. The system can produce large quantities of clean wat