WHY YOU SHOULDN'T FORGET TO OPTIMIZE THE DATA LAYOUT (12 MINUTE READ)
10 days ago
The way data is organized in memory (data layout) can impact a program's performance. Choosing the right data layout, such as Array of Structures (AoS) or Structure of Arrays (SoA), can optimize cache line access and leverage vectorized instructions (SIMD) for faster execution. SoA, for example, can
LOCALSTORAGE VS. INDEXEDDB VS. COOKIES VS. OPFS VS. WASM-SQLITE (20 MINUTE READ)
10 days ago
This article compares different methods for storing data in web browsers: Cookies, LocalStorage, IndexedDB, OPFS, and WASM-SQLite. Each method is analyzed for their features, limitations, and performance in various scenarios, including write and read latency for single and bulk operations.
PYTHON: RANGE IS NOT AN ITERATOR (8 MINUTE READ)
10 days ago
Iterators and range objects are different in Python. While both are considered 'lazy iterables' as they compute values on demand, they differ in their underlying mechanisms. Iterators are stateful, meaning once an item is consumed, it's gone. Range objects are not iterators - they are 'lazy sequence
SMURF: BEYOND THE TEST PYRAMID (3 MINUTE READ)
10 days ago
SMURF (Speed, Maintainability, Utilization, Reliability, and Fidelity) is a framework for better testing. Prioritizing one factor can have implications for others, so it's best to have a holistic approach when writing tests for applications.
SCALE RUINS EVERYTHING (6 MINUTE READ)
10 days ago
The pursuit of unicorn status by venture capital funds has led to the creation of companies that, while initially seemingly harmless, become detrimental at scale. This is because the need for massive growth drives companies to exploit resources and disrupt markets. The recent decline in venture capi
WHY TECHIES LEAVE BIG TECH (31 MINUTE READ)
10 days ago
Software engineers and tech leaders are leaving prestigious Big Tech companies. There are various reasons why, like the decline in job security due to recent layoffs, the allure of professional growth and leadership opportunities offered by startups, and the perceived limitations of career progressi
META'S OPEN AI HARDWARE VISION (7 MINUTE READ)
10 days ago
Meta has presented its open AI hardware vision, showcasing new designs for AI platforms, racks, network fabrics, and components. To support its large-scale AI workloads, Meta has built high-performance training clusters with thousands of GPUs. To address the increasing power and bandwidth demands of
HOW TO TALK TO THE C-SUITE AND ELITE AUDIENCES (3 MINUTE READ)
10 days ago
Marketing leaders should be concise, focus on strategic outcomes and ROI, tailor information to what matters most to the audience, and come prepared with clear recommendations supported by deep analysis.
TRIED AND TESTED TIPS TO GET YOUR AUDIENCE TO ENGAGE (2 MINUTE READ)
10 days ago
To increase engagement numbers, create thin content, work with your ICP's habits, and incentivize participation with positive experiences.
ALDI'S MASTERCLASS IN USING SEARCH TRENDS TO SHAPE IN-STORE STRATEGIES (1 MINUTE READ)
10 days ago
Aldi shows how important search marketing can be for wider marketing efforts, including in-store.
SOCIAL VIDEO MOST βTRUSTED' FORM OF CONTENT INFLUENCING B2B TECH BUYERS (2 MINUTE READ)
10 days ago
63% of B2B technology buyers from the US, UK, and India rely on short-form social video from industry experts to inform their purchasing decisions. Videos featuring influencers are trusted by 80% of buyers, with trust highest in India at 83% compared to 71% in the US and 79% in the UK. 67% of buyers
GOOGLE SHOPPING'S GETTING A BIG TRANSFORMATION (3 MINUTE READ)
10 days ago
With over a billion shopping searches daily, Google has revamped its Shopping platform using AI to offer personalized product recommendations and virtual try-ons. The new experience, aimed at enhancing the online shopping journey, includes AI-generated briefs that summarize key product details and d
HOW TO MAKE BRAND NAMES MORE MEMORABLE (3 MINUTE READ)
10 days ago
Memorable brand names often use strong consonants (like P, T, and K) and features like alliteration, puns, or wordplay to help customers recall them more easily. Names that link clearly to a product's function (e.g., Energizer) create mental associations that improve retention. Unusual spellings can
2 SEO PROJECTS TO PRIORITIZE FOR 2025 (1 MINUTE READ)
10 days ago
With Google traffic declining, SEOs should prioritize conversion rate optimization (CRO) and brand building. Focusing on CRO allows you to control the user journey and increase conversions even with reduced traffic. Collaborating with PR and social media to increase brand awareness will help improve
NEED TO INCREASE CONVERSIONS? OPTIMIZE YOUR ECOMMERCE WEBSITE (7 MINUTE READ)
10 days ago
Cart abandonment rates soar when checkout processes are overly complex. This article shares key mistakes to avoid and a benchmark of conversion rate by industry. Conversion rate optimization (CRO) tactics include refining product pages, customer reviews, and mobile responsiveness to enhance the shop
Pika produces dynamic video content with special effects including inflating, crushing, or melting objects. It offers features like cinematic shots and supports longer video clips and advanced scene animations. Pika is ideal for those looking to enhance their video production with unique and eye-cat
LINKEDIN NEW AD PLANNING FEATURE: COMPANY ENGAGEMENT LISTS (1 MINUTE READ)
10 days ago
LinkedIn is launching a new ad planning feature called "Companies" that allows users to view and filter both organic and paid impressions and clicks from companies that engage with their content. The tool, available under the βPlanβ section of the ad manager, supports filtering by campaign, location
ONBOARDING LAB: HOW SUPERHUMAN AND REFORGE CRAFT THE FIRST EXPERIENCE (6 MINUTE READ)
10 days ago
Superhuman revamped its onboarding process by moving from a partial-screen tutorial with users' real inboxes to a full-screen experience with a synthetic inbox, resulting in improved keyboard shortcut adoption and user activation. It also made key UI actions like "Compose" and "Search" more discover
WHAT DO IKEA, LEGO, AND APPLE HAVE IN COMMON? (3 MINUTE READ)
10 days ago
A recent study found that anatomical depictions in marketing, where internal product components are revealed, can increase consumer confidence and willingness to pay, especially for tech gadgets and high-performance items. This visual strategy works best for tech-savvy consumers but may reduce confi
SCHEMA FOR VOICE SEARCH: STRUCTURED DATA FOR VOICE SEO (6 MINUTE READ)
10 days ago
50% of adults worldwide used voice search daily in 2023, highlighting its growing importance. Voice search optimization involves using long-tail keywords, featured snippets, and structured data like FAQ and HowTo schemas to align content with natural, conversational queries. With AI-driven searches
Airflow on Kubernetes: A Platform Engineer's Journey
10 days ago
This blog post shares insights from setting up Apache Airflow on Kubernetes, focusing on high-scale automation, overcoming integration challenges, and leveraging robust infrastructure for scalable data pipeline management.
Fiber-Optic Data Transfer Speeds Hit a Rapid 301 TBPS β 1.2 Million Times Faster Than Your Home Broadband Connection
10 days ago
Scientists have achieved groundbreaking data transfer speeds of 301 Tbps using fiber-optic technology, vastly surpassing conventional broadband speeds, by utilizing the previously untapped 'E-band' in the electromagnetic spectrum with custom-built devices.
Amazon EC2 Now Supports Optimize CPUs Post Instance Launch
10 days ago
Amazon EC2 now allows customers to modify an instance's CPU options after launch. You can now modify the number of vCPUs and/or disable the hyperthreading of a stopped EC2 instance to save on vCPU-based licensing costs.
The Istio Service Mesh for People Who Have Stuff to Do
10 days ago
This developer shares his experience contributing to Istio, an open-source service mesh that simplifies communication, security, and observability in microservices. He highlights Istio's key features, including traffic management, mutual TLS for secure communication, and built-in observability tools
How Uber Reduced Their Log Size by 99%
10 days ago
Uber successfully reduced its log storage size by 99% using a custom tool called Compressed Log Processing, which compresses unstructured logs significantly while enabling efficient searches. By implementing a two-phase compression strategy, Uber increased its log retention from three days to one mo