GOOGLE MUST CRACK OPEN ANDROID FOR THIRD-PARTY STORES, RULES EPIC JUDGE (5 MINUTE READ)
24 days ago
Google must open its Android platform to third-party app stores starting November 1. It will also be required to distribute these rival stores through Google Play and remove restrictions on third-party billing and app links. The decision, part of the Epic v. Google case, aims to dismantle Google's m
WILD'S CONTEXT-AWARE MESSAGE BAR (1 MINUTE READ)
24 days ago
Wild achieved 152% growth by using a context-aware message bar that updated as users progressed through the funnel, providing clear, relevant prompts. The yellow bar's non-standard placement at the bottom of the screen ensured it stood out, with messages like “Add a case or two” guiding users smooth
HOW “FREE SHIPPING & FREE RETURNS” AFFECTS CONVERSION RATES (2 MINUTE READ)
24 days ago
Mentioning "Free Shipping & Free Returns" under the add to cart button tends to increase conversion rate for products with price-sensitive customers. However, this addition can have a negative effect for luxury items, as it could degrade the premium feel of the page. What works for one site or indus
CrUX Vis now allows you to visualize Core Web Vitals, view trends over time, and get recommendations for improvements. Run a URL through the tool and it will give you data on the site. This is useful for benchmarking against competitor websites.
TIKTOK ROLLS OUT AUTOMATED AD TARGETING OPTIONS FOR THE HOLIDAYS (2 MINUTE READ)
24 days ago
TikTok reports that brands using its new Smart+ Web Campaigns have seen a 52% improvement in return on ad spend. The Smart+ system automates ad creation, placement, and bidding, which allows marketers to input assets and goals while TikTok handles the rest.
CAN MARKETING DRIVE REVENUE GROWTH AGAIN? (3 MINUTE READ)
24 days ago
Despite doubling their media spend, 20 of the top 50 advertisers saw slower revenue growth than the 2.1% GDP rate over the past 15 years. The trend highlights the need for CMOs to shift from a focus on brand awareness to strategies that directly drive revenue. CMOs can leverage Media Mix Modeling to
INSIDE HOW STRIPE CRAFTS QUALITY PRODUCTS (9 MINUTE READ)
24 days ago
Stripe improved product conversion by 20% through better email aesthetics, illustrating how beauty can enhance utility and usability. Its approach to quality emphasizes the balance of utility, usability, and aesthetics to ensure products meet user expectations. Stripe uses rituals like friction logs
WHY SCIENCE NEEDS MARKETING (2 MINUTE READ)
24 days ago
Scientists need marketers to communicate their findings and combat misinformation. Marketing should be integrated into scientific research from the start and research grants should include funding for communication strategies. This collaboration is critical for driving public action on urgent issues
THE SCIENCE BEHIND FAST FOOD RESTAURANTS' SCENT MARKETING (2 MINUTE READ)
24 days ago
Unlike sight or hearing, the brain processes smells almost instantaneously and creates a multi-sensory impression that lingers.
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
ESA Launches Probe to Revisit Asteroid Crime Scene
24 days ago
The European Space Agency’s
Hera
spacecraft is en route to assess how NASA’s 2022
DART mission
impacted the asteroid Dimorphos. DART smashed into the asteroid at a little over 6 kilometers per second, sending out a cloud of debris and slowing it slightly. Hera’s detailed post-collision survey ai
The 30-year-old internet backdoor law that came back to bite (5 minute read)
24 days ago
China-backed hackers have compromised the wiretap systems of several US telecom and internet providers. These wiretap systems typically grant a select few employees nearly unlimited access to information about customers, including internet traffic and browsing histories. Technologists have warned fo
Google must crack open Android for third-party stores, rules Epic judge (7 minute read)
24 days ago
Google has been ordered to effectively open up the Google Play app store to competition for three years. It will have to distribute rival third-party app stores within Google Play and give third-party app stores access to the full catalog of Google Play apps unless developers opt out. Google must al
First wave of M4 Macs, including smaller Mac mini, coming November 1 (2 minute read)
24 days ago
M4 Macs are predicted to launch on November 1 following a late-October announcement. Apple is expected to launch refreshed 14- and 16-inch MacBook Pros with M4, M4 Pro, and M4 Max chips, a new M4 version of the 24-inch iMac, and an M4 update to the Mac mini. The refreshed Mac mini will come with a f
SpaceX launches Europe's Hera asteroid mission ahead of Hurricane Milton (12 minute read)
24 days ago
NASA smashed a spacecraft into an asteroid millions of miles from Earth two years ago to test a technique for deflecting objects off a collision course with Earth. The European Space Agency launched a mission on Monday to go back to the crash site to see the damage done. The Hera mission will arrive
Agility Robotics, maker of humanoid bots, shows off its 'RoboFab' (4 minute read)
24 days ago
Agility Robotics' RoboFab will produce its first bot sometime this month. The company is among a number of robot makers that are combining increasingly powerful batteries, motors, and sensors with software to create bots that can work in spaces designed for humans. It will set up as many as four pro